Projects Involvement Duration from March 2018 till December 2023
Since 2018, Times Square Center was just your average shopping mall. That’s until Satellite Samurai swooped in, and I had the honor of being part of the team behind its stunning transformation into the vibrant hub you see today.
Working on this project with SatSam was a highlight of my career. Together with the team, we witnessed the people at Times Square Center embrace change with open arms, evolving from a mere shopping destination to a thriving community hub. I take great pride in our collective effort to drive this remarkable evolution.
From spearheading a complete rebranding to refining communication strategies, orchestrating lively events, and enhancing its digital presence, we were there every step of the way. Collectively, we played crucial roles in shaping Times Square Center into more than just a place—it’s now a vital community destination.
Our involvement extended beyond surface aesthetics; together, we actively contributed to its DNA makeover, fostering a sustainable and mindful experience for all brands and tenants involved. These projects were more than just creative endeavors; they were collaborative experiences, blending art direction, creativity, and leadership through our dynamic agency-to-client relationship.
Involvement:
- Graphic Design
- Social Media Management & Strategy
- Art Direction
- Website Redesign
- Content Creation Direction
- Paid Media Management
Award Winning Initiatives:
Love that Unites – UAE National Day Special
Winner at The Middle East Council of Shopping Centres & Retailers Awards under Traditional Sales, Promotions & Events Category in 2023
Highscore Con – A free ‘mini-con’ of gaming, e-sports, comics, art, cosplay and more!
Winner at The Middle East Council of Shopping Centres & Retailers Awards under Traditional Sales, Promotions & Events Category in 2022